A precision roadmap for Aidan's social media presence — from content workflow to global reach and visual identity.
A streamlined process that gets videos published faster, without sacrificing quality.
As soon as Aidan sends a video, the transcript is generated immediately. No waiting for the edit to finish.
While the transcript is ready, Mateo handles the video cuts. Both tracks run simultaneously.
Once the video is done, only the caption needs to be written. Fast turnaround and clean execution.
All videos uploaded to Monday.com — no more WhatsApp or Dropbox. Tag the team there; if urgent, ping on WhatsApp to go check it.
Smart content mixing, collaboration, and algorithm-first thinking to accelerate audience growth.
Partner with Aidan's offices in Paris and Germany on collaborative posts to tap into their audiences.
Instagram flags accounts that collaborate too frequently. Balance collabs with standalone reels and carousels.
The first line of every caption must stop the scroll. Compelling enough to retain viewers through the full video.
Reels, Carousels and Collaborative posts in rotation. Variety keeps the algorithm engaged and the audience growing.
A cohesive visual system that makes Aidan's profile instantly recognizable at a glance.
Every video cover follows the same visual language. Same style, same grid, consistent brand presence throughout.
The core message of each video appears directly on the thumbnail. Even non-viewers instantly understand the point.
Aidan's palette applied to every cover and thumbnail for a unified, professional look across both platforms.
The operational stack that keeps the team aligned and content moving at pace.
2-week rally starting Sunday. Professional content teams embedded at each stop — 24h raw footage turnaround. Aidan covers personal content on free days.
Aidan filmed activity/running videos on free days. Natalia retrieved footage from his old phone (iCloud sync). Videos editing now — waiting on Aidan's approval to go live Monday.
Aidan is in Singapore right now, recovering (got an IV yesterday). B-roll from the office captured. Malaysia collab post approved — going live Saturday. Germany collab still pending accept.
Sat: Malaysia collab post goes live. Sun: Carousel from archive. Mon: Two Malaysia activity videos (if Aidan approves tonight). Sofia updates Monday.com calendar accordingly.
Remaining rally stops as planned. Content scheduled through May 3–4. Paris video pushed back 3 weeks to avoid collab overload. Archive replacement videos ready as backup.
Sofia is building a movement tracking website (due Apr 30) inspired by the Dubai "30 a day" campaign. Uses forever branding. Could be relaunched as a standalone Aidan campaign — Strava integration explored.
Aidan films travel day content before leaving Sunday (~5 PM). First real-time post on Tuesday upon arrival. Stories: airport clips, "off to [country]" check-ins.
Professional team on-site captures office event content. Free mornings available for exercise video. Stories from local culture and food.
Friday afternoon in the Singapore office. Saturday completely free — golfing day. Story updates + exercise video. Germany collab tag still pending.
Extra free day on arrival. Strong opportunity for personal vlog content — city, culture, running video. Rest of Poland schedule unchanged.
Full free day. Potential shark cage dive — Gary already did it, Aidan wants in. Whatever the activity, he films it. Highest viral potential of the trip.
End-of-trip summary video. Montage format: Aidan stays still, background changes per country + location overlay. Backup plan: carousels from archive if 24h turnaround slips.
Office visit content with collaborative tag from the Germany team account. Collab approval in progress.
Repost Paris office footage with collaborative tag. High visual impact and strong reach potential.
Each country gets its own dedicated post. Professional teams on-site for raw footage. Reels + carousels for variety.
Free day content — activities TBD. High viral potential if shark cage idea goes ahead.
After the travel week, return to standard cadence enriched with new footage from the trip.
Follower growth, likes and shares tracked across all platforms. Data refreshed weekly.